A postcard is being mailed to select addresses throughout the Lehigh Valley. We like to keep abreast of what our competition is doing. It seems that a lot of money is being spent on "Yellow Page" advertising.  I'm speaking of the double page, single page -- even the 1/2 and 1/4 page adds prevalent in the "Yellow Pages" These ad's cost a lot of money, thousands of dollars a year. A full page ad for Parr's was quoted at $1,186.00  but that was for only one month!  $14,232.00 is just too much to make our customers pay ... (Yes customers pay for advertising!)         Through the accounting necessary to run a business, commonly called "Overhead"