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A postcard is being mailed to select addresses throughout the Lehigh Valley. We like to keep abreast of what our competition is doing. It seems that a lot of money is being spent on "Yellow Page" advertising. I'm speaking of the double page, single page -- even the 1/2 and 1/4 page adds prevalent in the "Yellow Pages" These ad's cost a lot of money, thousands of dollars a year. A full page ad for Parr's was quoted at $1,186.00 but that was for only one month! $14,232.00 is just too much to make our customers pay ... (Yes customers pay for advertising!) Through the accounting necessary to run a business, commonly called "Overhead"
The purpose of this page is to show you there are alternates!
Bill Parr
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